The key to effective marketing is to do it consistently. I suggest that therapists do something marketing related daily, even if it’s just posting a Facebook update or writing a blog post.
Some of my coaching clients have said that the need to market day after day, week after week is exhausting. And they wonder how to keep it up without feeling burned out.
I’ll admit that sometimes I do feel burned out by the continued need to do marketing again and again, but then I remember that lots of things in my business need to be done repeatedly. I need to keep writing session notes, pay my rent and light bills, take CE courses, file papers, do the banking. You get the idea…
Marketing is part of a viable, successful business. If you want to grow, you can’t just ‘tack on’ marketing as something nice to do when it’s convenient. It is a big part of building your practice.
… read the complete story ~ http://issuu.com/onlinetherapyinstitute/docs/tiltimagiss6?mode=window&pageNumber=66
This article first appeared in the July 2011 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Dr. Susan Giurleo is a psychologist who blogs about health care, small business and social media marketing at http://drsusangiurleo.com. You can connect with her on Twitter at @SusanGiurleo
