This article summarizes the white paper, The Online Couch: Mental Health Care on the Web, published in June 2012 by The California HealthCare Foundation. The full paper can be accessed via the CHCF website at http://www.chcf.org/publications/2012/06/online-couch-mental-health. There is growing demand for mental health services that help people with mild to moderate depression and anxiety. For this… [Read More]
The 10 Most Important Coaching Web App Features
While there are a number of well-developed and effective coaching web apps available, such as JournalEngine, Coaches Console, Coaching-Websites, bLife and others, adoption of these web apps on a large scale by coaches remains modest relative to the tens of thousands of professionals currently coaching. In this column I’ll be asking, “why?” and proposing “The… [Read More]
TILT Magazine implements the Pay-What-You-Want business model
Our next issue of TILT Magazine~ Therapeutic Innovations in Light of Technology comes out in just a few weeks. This will be our 15th issue and corresponds with Online Therapy Institute’s 5 year anniversary. We are moving to a Pay-What-You-Want business model for TILT subscriptions. TILT will continue to be offered at no charge to everyone- students, seasoned… [Read More]
Marketing Toolbox: To Blog or Not to Blog?
Many experts in online marketing proclaim that blogging is the secret to success. Over the past 12 months I have done a personal experiment of sorts with my online marketing for my therapy practice: I have stopped blogging. My website has a blog with several relevant articles to my specialty, but I have not updated… [Read More]
Closing the gap with “Generation Y”
Olivia, a new therapist who just graduated from college, is never far from her mobile device, texting at a pace that makes your fingers feel tired just watching her. While talking with Olivia you learn she has a Facebook page, a blog on healthcare reform, and 2,000 followers for her Twitter feed. On the other… [Read More]
The Biggest Threat to Innovation
I made a rookie mistake. One evening, two time zones away, the other end of the phone went silent. Well, almost silent. This conversation had not gone the way the client or I had expected. We both began the discussion with anticipation of great things to come. Our trusting relationship led to the client’s request… [Read More]
For the Love of Books
“I have always imagined that Paradise will be a kind of library.” ― Jorge Luis Borges Cinematic Sociology: Social Life in Film (2nd Edition) Jean-Anne Sutherland and Kathryn M. Feltey Cinematic Sociology is a one-of-a-kind resource that helps students recognize and critique sociological concepts as they appear in blockbuster Hollywood films. In addition, it provides… [Read More]
Counseling Services and the Distance Learner
When a young man went to Harvard College in 1640, learning with other students also meant living with other students. This collegiate lifestyle continues to abound for many who live on campus and participate in a myriad of extracurricular activities while earning their higher education. The student who learns and lives on campus not only… [Read More]
