The creation of LabAroma
‘There has to be an easier way!” this was my crying plea when I was in the early stages of developing the core essential oil formulas for my luxury organic aromatherapy-based beauty and lifestyle brand, ‘Lucy Annabella’.
I needed to find a solution to accurately deal with the time-consuming, complex mathematical process of essential oil formulations. However this thought was only second to the reality that as a start-up company with very-little-to-no cash, I could not afford for my formulas to fail the pharmaceutical testing which I was preparing them for. I had little option but to convince a dear friend to code a basic software program to tackle these chemistry calculations with accuracy and speed, while also providing me with the breakdown of the calculated chemistry for each formula.
Four months later and all my aromatherapy product submissions for Lucy Annabella passed pharmaceutical testing on the first try! I was delighted as this meant I would launch my labor of love ‘Lucy Annabella Organics’ but it was also the day I realized that I needed to share LabAroma with the world of aromatherapy.
This article first appeared in the Winter 2014 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Click here to read the entire PDF version of the Why Nature NOW Needs Technology article.
Colleen is the founder and director of Lucy Annabella and LabAroma. She is proud to be the Irish ambassador of Botanica 2014 International conference on plant therapeutics and clinical aromatherapy.
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