When I first came across Pinterest.com, I thought it was a website to share pictures and information about weddings, recipes and home decor. I admit it, I was pretty closed to the idea of joining yet another social media network, as I was already struggling to keep up with my Twitter, Facebook, LinkedIn and Google+ accounts. After my initial reaction, I’ve recently circled back to Pinterest to spend a little more time on the site and really investigate the possibilities it might offer the therapy or coach professional who wants to add another channel to their marketing efforts.
What is Pinterest and why should you care?
Pinterest is a relatively new social media network that allows you to create virtual pinboards where you can pin images and videos. It’s social because people can follow your virtual boards, and you can follow other people’s boards. You can also ‘like’ a pin (similar to a Facebook ‘like’) as well as ‘repin’ an image you like from someone else’s board to one of your boards.
This article first appeared in the Summer 2012 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Click here to read the entire PDF version of the Can Pinterest Help You Grow Your Therapy Business article.
Clinton Power is a passionate marketing coach and consultant who provides online marketing and business development ideas for healthcare professionals.
Access TILT Magazine archives: http://issuu.com/onlinetherapyinstitute/docs
