All real estate agents know that building their business is about location, location, location.
The same can be true for your online practice.
Marketing, whether done online or off, is all about people getting to know, like and trust you and your services.
Often the process of getting to know people can be easier in your community than online.
Think about this: if you see face-to-face clients they already know, like and trust you. They may be the first (and best) candidates for your online work.
Maybe they are ready to step down from intense office-based work, but could use an occasional check in by video or email.
Maybe you work with parents who find it difficult to come to the office weekly due to child care issues, but would be happy to meet via video.
Or maybe you have an online psychoeducational program that will benefit current (or former) clients to improve their treatment outcome or maintain their progress.
… read the complete story ~ http://issuu.com/onlinetherapyinstitute/docs/titliss10/64
This article first appeared in the Spring 2012 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Click here to read the entire PDF version of the Marketing Your Online Practice Close to Home article.
Dr. Susan Giurleo is a psychologist who blogs about health care, small business and social media marketing at http://drsusangiurleo.com. You can connect with her on Twitter at @SusanGiurleo
